Commercial


Case Study: Luxury Restaurant Design


The restaurant is designed as a refined luxury dining destination, where rich wood finishes, brass detailing, and jewel-toned furnishings create a warm and sophisticated atmosphere. A highly efficient layout maximizes seating capacity while maintaining generous circulation and clear sightlines, ensuring both operational efficiency and an exceptional guest experience. Decorative globe pendant lighting and custom decorative fixtures define the space, while elegant material contrasts, patterned stone flooring, and bespoke furnishings create a timeless environment that balances contemporary luxury with classic hospitality.

Production Concept Designs By Aaron Morrison, All Rights Reserved

Case Study: Concept Restaurant Design




Case Study: Custom Interior Design


The custom interior is centered around a highly crafted booth that transforms traditional banquette seating into an architectural focal point. A series of sculptural circular wood and steel frames creates a sense of enclosure and intimacy, while integrated lighting, rich leather upholstery, and warm wood finishes enhance the guest experience. Every element is custom fabricated to seamlessly combine structure, seating, and architectural detailing, resulting in a distinctive dining environment that celebrates an industrial craftsmanship, comfort, and timeless design.

Production Concept Designs By Aaron Morrison, All Rights Reserved

Case Study: Retail


The retail store design merges art, fashion, and social interaction in a vibrant, inviting space. At the entrance, a modern coffee shop with sleek, rounded furniture and floor-to-ceiling windows invites visitors to relax with coffee while browsing art books. The retail area is a bright, expansive gallery showcasing art-branded clothing, shoes, handbags, and curated books. Sculptural displays and soft lighting highlight the pieces, creating a fluid, dynamic shopping experience.

Production Concept Designs By Aaron Morrison, All Rights Reserved

Case Study: Confectionary


The custom interior design transforms the retail experience into a whimsical destination inspired by the joy of sweet treats and confectionery. Vibrant pastel palettes, playful architectural details, and bespoke display cabinetry create an immersive environment that encourages exploration and discovery. Arched millwork, illuminated shelving, decorative ceiling features, and custom fixtures seamlessly blend function with storytelling, while an efficient retail layout enhances customer flow and product visibility. The result is a memorable, family-friendly destination that combines imaginative design with a refined retail experience.

Production Concept Designs By Aaron Morrison, All Rights Reserved

Case Study: Custom Retail Experience

The luxury retail store is defined by sculptural parametric fiberglass panels that seamlessly shape the walls and ceiling, creating a fluid and immersive shopping experience. Custom shelving and display systems with integrated backlighting highlight premium merchandise, while recessed lighting within the concrete floor enhances circulation and ambiance. Overhead, the fiberglass ceiling forms a flowing opening that discreetly incorporates ventilation, blending performance with a refined, contemporary aesthetic.

Production Concept Designs By Aaron Morrison, All Rights Reserved